This policy explains, in plain terms, what happens to your data when you use this website. It is written to meet the notice requirements of India's Digital Personal Data Protection Act, 2023 (DPDP Act).

Who we are. Shree Suswani Refrigeration, 4-1-29, Old Bhoiguda, Secunderabad, Telangana 500003, proprietor Mukesh Kumar Surana. GSTIN 36ABVPS4078C1Z5. For the purposes of the DPDP Act we are the Data Fiduciary for the personal data described below. Contact: shree_suswani@yahoo.co.in or +91 93472 12827.

The short version

There is no account to create, no form to fill in and nothing to pay for on this website. We do not ask you for your name, and we do not sell, rent or share personal data with anyone for their own marketing. The only things that routinely collect data about your visit are Google Analytics and Microsoft Clarity, which tell us which pages get read and which contact buttons get clicked. The search box and the answers assistant work out their answers entirely inside your own browser, but they do report what was searched for and what the assistant was asked, so that we know which questions to write proper answers to. Anything that looks like a phone number or an email address is stripped out before it is sent, and while the assistant is taking down a quote, nothing you type is recorded at all.

What we collect, and why

What	How it is collected	Why
Analytics data — pages you viewed, how you arrived, approximate location (city/region, derived from your IP address), device type, browser, operating system, language, time spent, and which contact links you clicked (WhatsApp, phone, email or a data-sheet download)	Google Analytics 4, property G-YZGTBWHY04, and Microsoft Clarity, both of which run on every page of this site	To understand which pages are useful and where the site is failing people, so we can improve it
What you searched for and what you asked the assistant — the words typed into the search box or the answers assistant, and which links and buttons you followed inside a page. Not attached to you or to any identifier we could trace back to a person. Text that looks like a phone number or an email address is removed before sending, and while the assistant is taking down a quote — your quantity, delivery location and name — nothing you type is sent at all	Google Analytics 4, property G-YZGTBWHY04, and Microsoft Clarity, both of which run on every page of this site	To understand which pages are useful and where the site is failing people, so we can improve it
Server access logs — IP address, browser user-agent, the page requested, timestamp	Automatically by Netlify, our hosting provider, as part of serving the page to you	Delivering the site, security, and diagnosing faults
Whatever you choose to tell us — typically your name, phone number, company, delivery location and what you want to buy	Only when you contact us by WhatsApp, phone or email. Nothing on this site sends it for you	To answer your enquiry, quote, and if you order, to raise a GST invoice and the records the ODS rules require of a registered R-22 seller

We do not collect any of the categories people usually worry about: no payment or card details, no government ID, no biometric or location tracking beyond the approximate city Google infers from your IP address, and no advertising or cross-site profiling. We do not run advertising on this site and we do not use Google Analytics data for ad targeting or remarketing.

Cookies

Google Analytics sets two cookies in your browser, _ga and _ga_YZGTBWHY04. Microsoft Clarity sets _clck and _clsk. They hold a randomly generated identifier so that repeat page views in the same visit are not counted as separate people. They are not used to identify you personally, and we set no other cookies of our own. Our code does not write cookies at all.

You can refuse or delete them at any time in your browser settings without losing any function of this site; nothing here depends on a cookie. Google also publishes a browser add-on that opts you out of Google Analytics on every site you visit.

Google Analytics advertising features

We have Google signals switched on in Google Analytics. This turns on two of Google's advertising features: demographics and interests reporting, which gives us an estimated age range, gender and interest category for our visitors as a group, and remarketing, which would allow us to show ads to people who have visited this site before. We do not currently run any advertising.

How this works: Google's own cookie, set when you are signed in to a Google account and have Ads Personalisation turned on, is read alongside the first-party _ga cookie described above. That lets Google recognise the same person across devices and attach broad demographic estimates. We never see individuals — only grouped figures, and Google withholds those figures entirely when the numbers are small enough that someone could be identified.

How to opt out. Any one of these stops it:

• Turn off Ads Personalisation in your Google Ad Settings. This is the direct control and it applies everywhere, not just here.
• Install Google's Analytics opt-out browser add-on.
• Block or delete cookies in your browser settings, as described above.

The answers assistant and the search box

Both run entirely in your browser. The assistant is not an AI and has no server behind it: it matches your question against a file of pre-written answers that was downloaded with the page. Your questions are never transmitted to us or to anyone else, and we cannot read them. Your conversation is held in your browser's sessionStorage, which is specific to that one tab and is discarded when you close it. There is also a clear-chat button. The site search works the same way. The index is a file in your browser, and what you type never leaves your device.

Who else is involved

• Google LLC / Google India— processes the analytics data described above. Google's own privacy policy and business data terms apply to what it does with it.
• Netlify — hosts this website and therefore handles the server logs described above.
• WhatsApp (Meta) — the WhatsApp buttons on this site are ordinary links. Nothing is sent until you tap one and press send in WhatsApp yourself, at which point Meta's terms govern the message.

Some of these providers operate servers outside India, so analytics and log data may be processed abroad. We do not otherwise transfer your data out of India. Beyond these providers, we disclose personal data to no one — except where a law, court, or a regulator such as the Ozone Cell (MoEFCC) or the GST authorities requires it of us.

How long we keep it

Analytics data is held by Google under the data-retention period configured in our Google Analytics account; aggregated reports, which cannot identify you, may be kept longer. Hosting logs are retained by Netlify on its own schedule. Enquiry messages and order records we keep for as long as we need them to serve you, and thereafter for as long as tax, GST and ODS record-keeping obligations require.

Your rights under the DPDP Act

If you have given us personal data, for example by sending an enquiry, you have the right to:

• ask what personal data of yours we hold and what we have done with it;
• have it corrected, completed or updated if it is wrong;
• have it erased, unless we are required by law to keep it;
• nominate someone to exercise these rights on your behalf if you die or become incapacitated;
• raise a grievance with us, and escalate to the Data Protection Board of India if we do not resolve it.

To exercise any of these, email shree_suswani@yahoo.co.in or call +91 93472 12827 — the proprietor handles these requests personally. We will respond as promptly as we reasonably can. Please note that analytics data is not tied to your name, so in most cases we have no way of finding "your" record in it; the browser opt-out and cookie controls above are the practical remedy there.

Children

This is a business-to-business trade website and is not directed at children. We do not knowingly collect personal data from anyone under 18, and we do not carry out behavioural tracking or targeted advertising, which the DPDP Act prohibits in relation to children.

Changes to this policy

If we add anything that collects data (an enquiry form, for example) we will update this page before it goes live and change the date below. This page has no version history, so the date is the only record.

Questions about anything on this page? Email shree_suswani@yahoo.co.in. See also our Disclaimer & Terms of Use.